Some Novelty Options
If you like TV, music, film or current affairs, there is money to be made in the world of Novelty Betting. One lucky Welsh punter scooped a 6,479/1 accumulator in 2000 from the novelty markets.
Niki Hamilton looks through the current Novelty Bet markets on offer and selects some of her favourites.
Bookmakers simply love offering Novelty Bets. It’s not because they generate an abundance of betting turnover; it’s because they attract media attention which, in turn, entices new customers.
Betting on ‘Snow on Christmas Day’ and the ‘No. 1 Chart Song at Christmas’ has somehow become as synonymous with the festive season as mince pies and rows with the in-laws. But there is much more on offer than these two traditional gems. All sorts of unique happenings can be fluttered on and some have real appeal.
In truth serious money can be won on novelty markets although, no matter how big your crystal ball, it’s unlikely you will be able to match the £194,400 collected by a Welsh punter in January of 2000. Ten years and two days earlier he had staked £30 on Cliff Richard being knighted (4/1), U2 remaining an active rock band (3/1), Eastenders still being around as a BBC soap opera (5/1), and both Neighbours (5/1) and Home Away (8/1) still being on British television screens all by or beyond the next decade. This 6,479/1 accumulator is the largest novelty killing in the history of bookmaking.
In an attempt to land your very own scoop, are there any current Novelty Bet markets of appeal? Let’s take a look through some of the more popular markets to see …
New Face for Twenty?
One of the most intriguing markets on offer is the identity of the person that will appear on the next £20 note. The chosen character will be made known in the Spring of 2016.
Author and illustrator Beatrix Potter is their current favourite at 9/2 but Betfair’s odds compilers believe the final decision will be a tightly run race. Landscape painter J.M.W Turner is challenging for favouritism at 5/1. Fashion designer Alexander McQueen is surprisingly short in their betting at just 13/2 – surprising as he died less than six years ago and the cause of his death was suicide.
Other candidates priced at 10/1 and shorter are artist L.S Lowry (7/1) and poet, painter and print-maker William Blake.
Bond, James Bond
With Spectre not released until late 2015, the next 007 offering may be some time away but the bookies are quite convinced they know the identity of the next James Bond. At the very least, they have it whittled down to two candidates.
Damian Lewis is 5/2 (William Hill) joint-favourite for the role. The Homeland star has been touted by a series of newspapers as heading the producer’s ‘wish list’ should and when Daniel Craig departs from the role. The other joint-favourite is Tom Hardy at 5/2 (William Hill, Ladbrokes and others). Hardy, 38, who played Bane in 2012’s Batman flick The Dark Knight Rises, has seen his stock rise during 2015 with acclaimed headlining roles in Mad Max: Fury Road and the Kray Twins crime thriller Legend.
Closely following behind Lewis and Hardy are British actor Idris Elba, of The Wire and Luther fame, at 5/1 (Skybet), Superman Henry Cavill at 6/1 (Skybet), Selma star David Oyelowo at 14/1 (Paddy Power) and lesser known Danish actor Nikolaj Coster-Waldau also at 14/1 (Ladbrokes only).
But if you do elect to invest in this particular race, please be mindful that Daniel Craig is contracted to make a fifth and final Bond film albeit he seems keen to vacate the role.
If you have June 25th 2016 circled in your diary, you’re probably going to the Glastonbury Festival and therein might like to know who is going to headline the Saturday night show. Guess what, you can bet on it!
And it’s good news if you are an Adele fan. The British singer, who entered the record books in November 2015 by selling a million downloads in a week (with her single Hello) is rated a 50/50 chance, or a good old even-money shot in betting terms, to close that night’s show.
It’s no done deal however and no less than 56 acts are listed in Betfair’s market on who will top the Saturday bill. True, only the mildly insane would be tempted by the 400/1 about Coolio, 125/1Madness or even 66/1about Depeche Mode. But the Stone Roses at 7/2, Foo Fighters at 9/2 or Coldplay at 11/2 are other acts to give some serious consideration to.